by Shweta Gupta | Jun 8, 2026 | Digital Marketing Blogs
TL;DR If your business is only focused on traditional SEO, you may still get Google rankings, but you could miss visibility inside AI-generated answers. SEO helps your website rank on Google. GEO, or Generative Engine Optimisation, helps your brand become visible in...
by Shweta Gupta | Jun 1, 2026 | Digital Marketing Blogs
This article is based on first-hand attendance at Brighton SEO 2026 and post-event responses collected from attendees including SEO consultants, in-house SEO leads, agency specialists, content strategists, and founders. Responses were collected after the event and...
by Shweta Gupta | Apr 18, 2026 | Digital Marketing Blogs
I remember when SEO was mostly about matching one keyword to one page. Research the phrase, optimise the heading, add internal links, and compete for rank. That model still matters, but it is no longer the full picture. Today, AI search engines do not always treat a...
by Shweta Gupta | Dec 23, 2025 | Digital Marketing Blogs
I still remember sitting in my flat in the UK in 2022, scrolling through job listings and feeling this weird mix of excitement and absolute terror. I’d just moved here on a dependent visa, leaving behind everything I knew in India, my career as an Assistant...
by Shweta Gupta | Nov 10, 2025 | Digital Marketing Blogs
I remember the first time I saw Google’s AI Overview. It replaced traditional search results and changed everything about SEO. That moment made one thing clear.AI is no longer supporting SEO. It has become the strategy itself. Every project I take begins with...
by Shweta Gupta | Jun 22, 2024 | Digital Marketing Blogs
Introduction You run a good local business. People who actually use you are happy. But when someone nearby types your service into Google, you are nowhere, and a competitor with worse work is sitting in the top three. I have watched this happen to brilliant...
