Content Strategy
The problem Most brands produce content without a plan. Blog posts that get no traffic. Social posts that get no engagement. Newsletters nobody opens. Content without strategy is just noise.
What I do I build content strategies that give your brand a consistent, credible presence everywhere your audience looks and everywhere AI models pull answers from.
What’s included
- Content audit — what you have, what is working, what is not
- Topic and keyword strategy aligned to your business goals
- Content calendar across all channels
- Copywriting and content creation
- Optimisation for Google and LLM visibility
- Omnichannel content plan — website, blog, LinkedIn, Reddit, newsletters and beyond
Who this is for
- Brands producing content but seeing no results
- Businesses that want a clear content plan, not just more posts
- Founders who want content that builds authority and drives leads
What you get
- Full content audit
- Channel and topic strategy
- Content calendar
- Ongoing content creation and optimisation
Frequently Asked Questions: Content Strategy
What is the difference between content marketing and content strategy?
Content marketing is the execution: writing posts, sending newsletters, publishing blogs. Content strategy is the plan behind it, what to create, where to publish it, who it is for and how it connects to your business goals. Without strategy, content marketing is just guesswork.
Why is my content not getting traffic despite publishing regularly?
Publishing consistently is not enough if the content lacks strategy. A page that never ranked on Google might be cited regularly by ChatGPT, and a piece can lose Google clicks while gaining LLM citations in the same quarter. You need a strategy that tracks both traditional search and AI visibility.
How does content strategy help with AI visibility?
In 2026, SEO, GEO and LLM optimisation must work together as one integrated strategy. A good content strategy ensures your content is structured, specific and credible enough to be cited by AI models like ChatGPT, Perplexity and Gemini not just ranked on Google.
How much content do I need to build authority?
Quality always beats quantity. It is not about creating more content. It is about making your existing expertise more discoverable across different formats and platforms. One well-structured, specific piece outperforms ten generic posts every time.
Which platforms should my content strategy cover?
LinkedIn, Reddit and niche communities show particularly strong influence on LLM visibility alongside your website and blog. A good content strategy covers all the places your audience looks, and all the places AI models pull answers from.