by Shweta Gupta | Sep 28, 2026 | Digital Marketing Blogs
TL;DR: five things to do this week, in order of impact Fix your Google Business Profile first. Choose the right primary category, fill in your full services list, add fresh photos, and post once a week. Ask every happy customer for a review that mentions the service...
by Shweta Gupta | Sep 17, 2026 | Digital Marketing Blogs
You have a website. You have content. But when a customer asks ChatGPT for a business like yours, your name never comes up. If you are not showing up in AI search, it is nearly always one of seven things. None of them need a big budget. Most of them you can check...
by Shweta Gupta | Sep 3, 2026 | Digital Marketing Blogs
To optimise your website for AI search, do three things in order: Let the AI crawlers reach your pages, Structure those pages so a model can lift a clean answer out of them, Build enough evidence elsewhere online that a model trusts naming you. Most business owners I...
by Shweta Gupta | Aug 27, 2026 | Digital Marketing Blogs
A 2026 pricing guide with real GBP figures, written by someone who has done the work. This post sits alongside my main guide to AI search optimisation for UK businesses, which covers how the work is done. This one covers what it costs. TL;DR: what AI search...
by Shweta Gupta | Aug 22, 2026 | Digital Marketing Blogs
If you own a business but your agency or developer owns the website, a technical SEO checklist written for practitioners is no use to you. You cannot open Search Console. You cannot edit a file. This checklist is built differently. Every check below runs from the...
by Shweta Gupta | Aug 10, 2026 | Digital Marketing Blogs
Your rankings have not moved. Your phone has stopped ringing anyway. If that sounds like your last six months, nothing has gone wrong with your website. What has changed is where your customers are asking the question. Some of them are still typing “hairdresser...
