What was the most overhyped topic at Brighton SEO 2026?

AI was named the most overhyped topic by around 80% of respondents. Not because it does not matter, but because the conversations were repetitive and rarely went deep enough with real data or honest failure-sharing.

Which track was most valuable at Brighton SEO 2026?

AI and Search was the most valued track at 32%, followed by Technical SEO at 25%. The Paid Media track was also highlighted as a strong performer by several attendees.

Would you attend Brighton SEO again?

99% of respondents said they would attend Brighton SEO again. Not one person said no, even those who had genuine criticisms about repetition or sales-pitch talks.

Why Growwdigitaly exists — problem → solution

4 problems → 1 strategy at growwdigitaly

Growwdigitaly is run by me, Shweta Gupta. I am an AI-driven SEO and content strategist with a background in traditional marketing and an MBA. I work at the intersection of SEO, content and AI, helping brands get found on Google, ChatGPT, Perplexity and beyond.

Because Growwdigitaly is boutique, every client gets my full attention. There is no account manager passing messages. No junior handling your strategy. Just direct, honest work from someone who is invested in your results.

I have worked with brands across travel, beauty, aesthetics, healthcare, SaaS and B2B enterprise. I am an AirOps Champion and a mentor at Women in Tech SEO and WomenWise Community. I lead the Women in SEO Talks community and stay at the front of this space by attending conferences, testing new tools and connecting with practitioners across the industry.

Why Growwdigitaly exists — problem → solution

Growwdigitaly

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