Hi, I’m Shweta Gupta UK-based SEO & Content Consultant
I help brands grow, by digging in, finding what’s missing, and building the strategy to fix it.
There’s no secret sauce, and there’s no one tool that fits every business. I design strategy specifically around the brand I’m working with, whether that means building an AI app, creating content, optimising the site, or fixing the technical glitch that’s been holding you back. It all depends on what your business actually needs.
Meet Shweta Gupta AI-Driven SEO & Content Strategist in UK
I work at the intersection of SEO, content and AI. I help brands get found on AI Overviews and LLM models.
I have worked with brands across travel, beauty, aesthetics, healthcare, SaaS and B2B enterprise. I understand what different businesses need and build strategy around that, not around a template.
I am an AirOps Content Engineering Champion, a mentor at Women in Tech SEO and WomenWise Community, and someone who stays ahead by attending conferences, testing new tools and connecting with practitioners across the industry.
Here’s what I bring
- 5+ years in SEO & content creation
- 20+ brands helped
- Ranked on Google & ChatGPT
- AI apps built for real business problems
Recognition · Press
Trusted & Featured By
Real people. Real publications. Real recognition.
AirOps · Content Engineering Champion
From 15-day projects to 15-minute processes
How I moved from sales and advertising into Content Engineering, building AI workflows that turn weeks of work into minutes.
Read the feature
SEOTalk · SEOTalker of the Month
Beyond Rankings: SEO for the age of AI
My take on AI-assisted workflows, LLM visibility, and why human strategy still sits at the centre of SEO.
Read the interview
Women in Tech SEO · Interview
Interviewing Shweta Gupta
My move into SEO after relocating to the UK, my AI content workflows, and my advice for anyone starting out.
Read the interviewServices
Search Engine Optimization (SEO)
On-page, off-page, technical and local SEO that forms the foundation to rank on LLM models. I audit, fix and optimise your site and relevant pages so it ranks on Google and gets cited by AI platforms like ChatGPT, Perplexity and Gemini.
Social Media & Platform Content
LinkedIn, Reddit and other platforms are where AI models pull citations from. I help brands build a presence on these platforms by creating the right content, in the right format, so your brand gets recommended by both people and AI models.
AI Strategy & Tools
Not just SEO and content. I help brands build AI tools, agents and workflows that support marketing, operations and brand growth. Practical AI, built around your actual business needs.
Content Strategy
From website copy to newsletters to third party platforms. I build a content strategy that gives your brand a consistent, credible presence everywhere your audience looks.
What I have delivered
Real work. Real outcomes.
Domain Authority: 15 to 28 in 6 months For a healthcare brand, I managed on-page, technical and off-page SEO. Built topical authority, fixed technical gaps and created content based on how the audience actually spoke about their concerns. The brand started appearing in LLM-generated responses within the same period.
10,000 community followers in 6 months, zero paid media Built an entire audience through user-generated content, customer stories and emotional engagement. No ads. Just the right content in front of the right people.
15 days to 15 minutes I build AI agents and workflows that solve real operational problems. For a B2B SaaS brand, I helped create an AI-powered content workflow that produces ready-to-post content across third party platforms. What used to take a team 15 to 20 days now gets done in 15 minutes.
Industries worked across Travel · Beauty · Aesthetics · Healthcare · SaaS · B2B Enterprise · E-commerce
Want results like these for your brand? Book a free consultation
A space for women building their own path
I mentor at Women in Tech SEO, WomenWise and lead Women in SEOTalks Community. I help women entrepreneurs worldwide take their offline businesses online and grow in the digital space with confidence.
If you are starting out, pivoting, or building something of your own, I offer exclusive discounts for women entrepreneurs.